In 1987, Tunisian-born designer, Jean Touitou, founded the minimalist label “Atelier de Production et de Création“, better known to many as A.P.C. Inspired by his disfavour for baggier, loose-fitting clothing, Touitou created one of the most well-tailored and simple labels, producing countless and timeless pieces, most notably A.P.C.’s famous Japanese, selvaged raw-denim. Many are massive fans of A.P.C’s raw denim — whether it be the New Standard, New Cure, or Rescue jeans.
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