Like many businesses just starting out, Benny Gold launched his self-named brand with two simple ingredients – a product and an unwavering passion. To be exact, the initial product were stickers that Benny himself pasted around San Francisco on his days offs; and the passion was his insatiable appetite for creativity and youthfulness.
Thankfully, with Benny’s graphic design talent and relentless effort, what was “just a simple sticker” quickly evolved into t-shirts, bike tires, phone covers, keychains, sweatshirts, and yes – raw denim. Now the brand and label is proudly represented in hundreds of retailers around the world, with the recently opened flagship store in San Francisco.
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