The Gold Standard Raw is Benny Gold's straight tapered jean made from a midweight sanforized denim. The cut has a medium-high rise that is straight in the thigh and tapers from the knee. It features details such as leather patch, pen pocket, paper plane flight pattern pocket arcuates, and gold buttons.
|Tag Size||Waist||Front Rise||Thigh||Knee||Leg Opening||Inseam|
Like many businesses just starting out, Benny Gold launched his self-named brand with two simple ingredients – a product and an unwavering passion. To be exact, the initial product were stickers that Benny himself pasted around San Francisco on his days offs; and the passion was his insatiable appetite for creativity and youthfulness.
Thankfully, with Benny’s graphic design talent and relentless effort, what was “just a simple sticker” quickly evolved into t-shirts, bike tires, phone covers, keychains, sweatshirts, and yes – raw denim. Now the brand and label is proudly represented in hundreds of retailers around the world, with the recently opened flagship store in San Francisco.
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