Natural Selection

Est 2009.
London, UK

Founded by John Park in 2009, Natural Selection Denim adds further proof to the fact that the Brits are just as passionate about raw denim and the fades they produce as anyone else. Calling themselves a “contemporary British denim brand,” NSD also takes to heart their name.

In their words, the brand is “built on the Darwinian concept of constant evolution in a highly competitive world.” As in the denim you choose to wear is the only denim that evolves into fades, and the British brand has plenty of options for the discerning customer.



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