Samurai Jeans is a brand steeped in rich Japanese history. As the name of the brand suggests, the founder Toru Noogami‘s mission is to have the “spirit of the Japanese sword embedded in the jeans.” Holding true to Noogami’s mission, Samurai, like many other denim brands, refuses to follow pop culture.
Instead, they choose to stay true to their heritage by following decades of Japanese tradition such as the use of vintage shuttle looms and employing historical work ethics, as well as building products with durability, not trend, in mind.
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