The Stronghold

Est 1900.
Los Angeles, CA

“I want you to feel like you walked in to 1955,” says The Stronghold owner and proprietor, Michael Paradise. From 1895 through the late 1950s, The Stronghold was Los Angeles’s only denim, well, stronghold. Besides producing workwear, they’ve also made the movie jeans that went on stars like Charlie Chaplin in Modern Times, Henry Fonda in The Grapes of Wrath, and a whole host of John Wayne Westerns.

The label sat dormant for half a century until Paradise bought the rights to revitalize the brand in 2005. Looking at the store, it’s like Stronghold hasn’t missed a beat.



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